About Certified Product (CP) Quality System

The Certified Product (CP) Quality System is an innovative solution introduced by the Polish Association of Juice Producers (KUPS) in cooperation with experts – representatives of the fruit and vegetable industry and national scientific organisations. The Certificate is given to fruit and vegetable products which comply with strictly specified requirements and have been subjected to an inspection procedure. The Certified Product (CP) Quality System is administered by the Polish Association of Juice Producers (KUPS) (pl. Stowarzyszenie Krajowa Unia Producentów Soków).

PURPOSES OF THE CERTIFIED PRODUCT (CP) QUALITY SYSTEM
supporting producers offering products characterised by outstanding quality,
promoting high-quality authentic fruit and vegetable products which do not contain added sugars, preservatives, artificial colourings and flavourings,
ncreasing the quality of fruit and vegetable products, in particular in terms of nutritional value, by providing the possibility of labelling them with nutritional and health claims,
increasing nutritional awareness of consumers by promoting fruit and vegetable products characterised by high nutritional value.

 

Characteristics of the Certified Product (CP) Quality System:
it includes final products whose quality goes significantly beyond the commercial commodity standards as regards public health see → Participation in the System
it is open to all producers,
it involves binding product specifications which are verified by an independent Team of Experts, i.e. the Technical Body of the Voluntary Control System established by the Polish Association of Juice Producers (KUPS),
it is transparent and ensures complete traceability of products.

Currently, the Certified Product (CP) Quality System is subjected to a recognition procedure as a National Quality Scheme, conducted by the Minister of Agriculture and Rural Development pursuant to Article 16 par. 1 letter b of Regulation (EU) No. 1305/2013 of the European Parliament and of the Council of 17th December 2013 on support for rural development by the European Agricultural Fund for Rural Development (EAFRD) and repealing Council Regulation (EC) No. 1698/2005. After obtaining the status of a National Quality System, the conformity with requirements will be verified by independent inspection bodies.

CATEGORIES OF PRODUCTS INCLUDED IN THE CP SYSTEM

The Certified Product (CP) Quality System includes the following products which comply with the requirements of the CP Quality System:

fruit juices, vegetable juices, vegetable and fruit / fruit and vegetable juices,
fruit nectars, vegetable nectars, vegetable and fruit / fruit and vegetable nectars,
fruit smoothies, vegetable smoothies, vegetable and fruit / fruit and vegetable smoothies,
fruit mousses, vegetable mousses, vegetable and fruit / fruit and vegetable mousses,
other fruit and/or vegetable products.

BENEFITS FOR PRODUCERS

Including products in the Certified Product (CP) Quality System brings the following benefits to producers:

increasing the competitiveness of products,
accepting a higher price corresponding to high quality and nutritional value of products by customers,
accepting a higher price corresponding to high quality and nutritional value of products by customers,
increasing product promotion possibilities,
extending a product offer.

BENEFITS FOR CONSUMERS

The Certified Product (CP) Quality System brings the following benefits to consumers:

building bigger nutritional awareness of consumers by labelling products with the CP logo and the possibility of using nutritional and/or health claims,
enabling access to information regarding the effects of ingredients of a given certified product on the human body thanks to the possibility of placing nutritional and/or health claims on packaging of the CP products,
gaining consumers’ confidence in products marked with the CP logo, which ensures the high quality, safety and complete traceability of products,
increased consumption of fruit and vegetables as well as their processed products which constitute the basis of the newest Polish Pyramid of Healthy Nutrition and Physical Activity, which means that they should be consumed in the biggest amount among all diet elements.

WHO GRANTS CERTIFICATES?

The Certified Product (CP) Quality System constitutes an answer of the fruit and vegetable business to contemporary needs and trends regarding a healthy diet and graphic identification of products. The CP System has been developed and is administered by the Polish Association of Juice Producers (KUPS) – a non-profit organisation which has been supporting Poles in making correct food choices through information campaigns for many years.

More information: kups.org.pl

PARTICIPATION IN THE SYSTEM

Products with the Certified Product (CP) logo on their packaging are distinguished by outstanding reproducible commercial quality.

Producers of fruit and vegetable products of high quality or those planning to produce such products can apply for participation in the Certified Product (CP) Quality System and granting the CP logo.

VEGETABLES AND FRUIT IN A DAILY DIET

A balanced diet is one of the most important health factors and its main element should be constituted by fruit and vegetables. Those products are the basic food category in the Pyramid of Healthy Nutrition and Physical Activity developed by the Food and Nutrition Institute. Nutrition experts recommend the consumption of minimum 400 g of fruit and vegetables daily, preferably in 5 portions. Around 200 ml of juice can constitute one of those portions. Vitamins and other nutrients, among other substances, contained in fruit and vegetables have a real influence on decreasing the probability of diet-related diseases, such as hypertension, ischemic heart diseases or diabetes.

For many years, the Polish Association of Juice Producers (KUPS) has been conducting educational activities as part of the “5 Portions of Vegetables, Fruit or Juice” programme regarding the role of those products in our daily diet. More information about a beneficial influence of fruit, vegetables and juices on the human body can be found on the programme’s website: www.5porcji.pl

CERTIFIED PRODUCTS

We are different 0:30

Watch a spot advertising the Certified Product System – “We are different”.

Vegetables and Fruit 0:30

Watch a spot advertising the Certified Product System – “Vegetables and Fruit”.

Contact

Stowarzyszenie Krajowa Unia Producentów Soków 
(Polish Association of Juices Producers (KUPS)

ul. Rakowiecka 36 lok 339 i 340
02-532 Warszawa
tel./fax: 0-22 646 44 72
tel.: 0-22 606 38 63
e-mail: biuro@kups.org.pl

Contact for media:

Emilia Hahn
PR Hub
e-mail: emilia.hahn@prhub.eu
tel. +48 502 325 812

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